Inbound Strategy

The power of buying and selling has shifted from the seller to the buyer. The Inbound Methodology transforms marketing and sales to match the way people buy.

Simply put... it’s the best way to turn strangers into customers and promoters of your business.

Inbound focuses on attracting customers through relevant and helpful content by adding value at every stage in your customer’s buying journey.

Inbound requires creating content designed to address the problems and needs of your ideal customers. Doing so attracts qualified prospects and builds trust and credibility for your business.

The result is predictable and consistent growth for your business year-over-year.

Traditionally, creating a marketing and sales plan has been a difficult and time-consuming process, which is why it often doesn’t get done.

We’ve developed a process to make business growth planning simple and fast. While there are strategic requirements to the plan, the strategy is condensed into an easy to digest 1 page plan.

Our simple 1-page strategy propels your business to:

• Generate Leads - gain a deep understanding of the decisions your buyers make every step of the way
• Get New Customers - personalize the marketing and sales experience to earn new customers faster
• Stand Out From The Crowd - position as the leader in your industry, be remarkable

With this simple 1 page plan, you’ll never find yourself doing random acts of marketing again. Instead, you’ll have a proven plan for rapid business growth.

Building a successful inbound strategy for your business requires a complete understanding of how your buyers make their purchasing decisions when evaluating your products and services.

Without this information you’ll be doing random acts of marketing, guessing every step of the way.

The problem is that most marketing and sales professionals think they know their buyers extremely well, but in reality they have a limited understanding of how their buyers actually make a purchasing decision when considering their products, services or solutions.

Look at the following statements...most marketing and sales professionals can only answer “Yes” to 2 or 3 of these statements in complete confidence.

• I know my buyer’s favorable and unfavorable perceptions about purchasing my product.
• I understand what triggers my buyers to search for a solution to their business problem.
• I can name the top three factors my buyer uses to select a solution.
• I know who in the buyer’s organization is most critical to each step in the buying decision.
• I can list the top three resources my buyer uses in each stage of the buying process.
• I know the barriers that prevent my buyers from choosing my solution.

If you really know your buyers, you’ll be able to answer yes to each of the statements above in complete confidence...meaning you can provide data “proof” to back it up.

Our strategic processes starts with interviewing real buyers, they tell us what prospective customers are thinking and doing as they weigh their options. Their words reveal the attitudes, concerns and decision criteria you need to address to win their business.

Your buyers’ reveal to us:

1. The conditions that trigger the buyer’s decision to look for a solution
2. The results or outcomes that the buyer expects from the solution
3. The attitudes or concerns that prevent the buyer from investing in the solution
4. The buyer’s role in the decision and who else will impact the decision
5. The features that the buyer evaluates while comparing alternatives

We use these buyer insights to guide our strategic decisions through each stage of the buying process. Taking the guesswork out of your marketing and sales.