Traditional outbound marketing tactics have historically been based on getting your message in front of as large of an audience as possible, hoping that a few of those people will find your message of interest, compelling them to reach out to your sales team for more information.
Most often these traditional marketing messages are delivered in a way that interrupts people and it tries to steal their attention.
Traditional outbound marketing tactics include:
- Cold Calling
- Direct Mail
- Newspaper ADs
- Magazine ADs
- Radio ADs
- TV ADs
- Email Blasts to purchased lists (SPAM)
Many of the advancements in technology today are designed to block these outbound marketing tactics. People are so fed up with them that it has created entirely new industries.
Technologies designed to block outbound marketing messages:
- Caller ID & Call Blocking
- Voicemail & Voice-to-Text
- DVR
- RSS Feeds
- iPhones, iPods and iTunes
- Gmail Priority Inbox
- SPAM filters
Not only is there constant development of new technologies to block these messages, but they also require a large upfront investment and are extremely difficult, if not impossible to measure.
The major problem with these outbound marketing approaches; they become less-and-less effective by the day. Which means, the traditional outbound marketing playbook is broken.
Unlike outbound marketing, inbound marketing does not need to fight for potential customers attention.
Instead, Inbound focuses on attracting customers through relevant and helpful content by adding value at every stage in your customer’s buying journey.
The best part is… it’s based on a proven scientific method, not guesswork. This will provide your business with a steady stream of new leads and customers.
And it doesn’t stop there, the inbound methodology continues to help businesses adapt to fast-changing needs – not just with marketing, but with the entire customer experience.