AI

AI-Powered Personalization: How Artificial Intelligence is Revolutionizing Marketing

I’ll never forget the first time I saw true personalization at work in marketing. It wasn’t just a generic email with my name slapped onto the subject line. It was a perfectly curated shopping experience—recommendations that matched my style, an email reminding me of items I'd left in my cart, and even a discount on a product I'd browsed just days before. It felt like magic.