22 Marketing Ideas That Will Win You New Business

by Eliza Spain on Sep 20, 2023

Marketing your company is wise once your business has been established. However, having well-planned marketing strategies before you start serving customers can provide significant advantages.

The good news is that effective service marketing can come with a low price tag. By utilizing a mix of non-digital and digital marketing strategies, your company can differentiate itself from the competition. 

These marketing ideas can help you increase your business's visibility, generate more leads, and boost sales, and many of them can be initiated with minimal or no upfront costs.

1. Google Guaranteed aka Local Service Ads
2. Claiming Your Business - Google My Business
3. Apple Maps
4. Local Directories
5. Optimize Web Pages
6. Create Educational Video Content that Speaks to Your Services and the Problems Your Customers Have
7. Get Involved with Your Community and its Charitable Functions/Sponsorships
8. Door Knocking 
9. Consistently Publishing Content that Answers Commonly Asked Questions 
10. Social Advertising (Facebook, Instagram, LinkedIn)
11. Google Ads - Pay Per Click
12. TV Advertising
13. Creative Advertising
14. Mailers 
15. Referrals
16. Pictures & Videos (Before and After)
17. Promote Based on Season and Weather Events
18. Co-market with Other Home Service Businesses
19. Google Reviews
20. Make Content Geared Towards What Your Customers Are Searching For
21. Market Yourself as Totally Different Than Competitors 
22. Create Engaging YouTube Videos to Answer Commonly Asked Questions Homeowners Have

1. Google Guaranteed aka Local Service Ads

Utilizing Google Guaranteed is a highly effective strategy for securing new business because it can build trust and enhance visibility. The Google Guaranteed badge conveys credibility and reliability, instilling confidence in potential customers that your company is a reputable choice.

This trust often translates into higher click-through rates, improved conversion rates, and increased customer inquiries.

Moreover, the money-back guarantee associated with Google Guaranteed further boosts customer confidence, reducing hesitation in choosing your services. 

By displaying your business at the top of relevant local service searches, Google Guaranteed provides a competitive edge and positions your company as a trusted leader in your market. This makes it a valuable asset in winning new business and driving growth.

2. Claiming Your Business - Google My Business

Claiming your business on Google My Business (GMB) is a no-brainer for any small business owner. First and foremost, it significantly improves your online visibility when potential customers in your area search for your services. 

Your GMB listing provides essential information, including your contact details, location, hours of operation, and customer reviews, making it easier for prospects to find and contact you. Additionally, it allows you to showcase your projects through photos and posts, building trust and credibility with your audience. 

These listings often appear in local map packs, providing a prominent spot in search results that can set your business apart from competitors. By harnessing the power of GMB, you can capture the attention of local customers actively seeking your services, resulting in increased leads and new business opportunities.

3. Apple Maps

Apple Maps is an exceptional choice for winning new business through marketing. Its extensive user base across Apple devices provides a powerful platform for reaching potential customers.

The seamless integration of local search means that when individuals search for services in their vicinity, your business can quickly surface, increasing visibility among local prospects. 

Apple Business Connect empowers businesses to manage their listings, ensuring accurate and updated information. Furthermore, the platform's review feature allows for customer feedback, boosting your business's credibility.

Apple Maps' location-based marketing capabilities enable precise targeting, making it ideal for local businesses. When users turn to Siri for recommendations or directions, your company may be among the suggested options. 

This integration enhances visibility and facilitates a positive customer experience by ensuring easy navigation to your location. Apple Maps offers a comprehensive toolset to market your business and win new customers effectively.

4. Local Directories 

Leveraging local directories, such as HomeAdvisor, Houzz, GAF, and Yelp, is an excellent marketing strategy for acquiring new business because they can amplify your online presence and credibility.

These platforms facilitate the consistent and accurate dissemination of your business information across numerous online directories, review sites, and mapping services. 

This ensures potential customers can easily find your business when searching for specific services in your area. Moreover, these directories often feature user reviews and ratings, allowing you to showcase positive feedback and build trust with your audience. 

Enhancing your visibility and reputation within local directories increases your chances of being discovered by prospective clients actively seeking services, ultimately translating into more leads and new business opportunities.

5. Optimize Web Pages

Optimizing web pages with a local focus tailored to your community is an invaluable strategy for marketing to secure new business. By creating content that speaks directly to the needs and interests of your local audience, you establish a strong connection and resonate with potential customers in your area. 

Local optimization also enhances your visibility in local search results, ensuring that your company's services appear prominently when residents search for relevant keywords. 

Furthermore, it allows you to leverage location-based keywords and phrases that are more likely to attract qualified leads geographically close to your business. 

This highly targeted approach not only helps you stand out from competitors but also positions your company as a trusted local expert, making it easier to win the trust and business of your community.

6. Create Educational Video Content that Speaks to Your Services and the Problems Your Customers Have

Creating educational video content that addresses your services and the common problems your customers encounter is a powerful strategy to attract and secure new business. 

Video content offers a dynamic and engaging way to convey valuable information, enabling potential customers to visualize your expertise and understand your services. 

You position your company as a knowledgeable and trustworthy resource by addressing common issues and offering tips, how-tos, or case studies in your videos.

This educational approach demonstrates your commitment to customer satisfaction and establishes trust and credibility before potential customers pick up the phone. 

As people increasingly turn to video for information, your educational videos can capture their attention, answer their questions, and inspire confidence in your services, leading to increased leads and new business opportunities.

7. Get Involved with Your Community and its Charitable Functions

Getting involved in your community's charitable functions and sponsorships is a powerful marketing strategy that can significantly boost your ability to win new business. 

Beyond the obvious benefits of giving back to the community, this involvement builds a strong and positive brand image. Potential customers who see your company actively supporting local causes and events establish goodwill and trust. 

For example, your business can:

• Volunteer your time and labor
• Support non-profit organizations
• Run food and supply drives

Potential customers will likely choose a business they perceive as socially responsible and dedicated to the community's well-being. 

Additionally, community involvement often leads to word-of-mouth referrals and recommendations, expanding your reach and attracting more clients.

It's a win-win approach that benefits your community and strengthens your business's reputation and bottom line.

8. Door-Knocking

Door-knocking or canvassing is a potent strategy for winning new business due to its personalized and direct approach. Engaging with potential customers face-to-face can more effectively establish trust and credibility. 

This method allows you to tailor your pitch to individual homeowner's needs, address their concerns immediately, and provide valuable insights about issues. It's a way to build genuine connections and relationships, which are vital in any industry. 

Moreover, door-knocking enables you to target specific local neighborhoods and generate immediate leads, making it a highly efficient method for expanding your business while setting you apart from competitors who rely solely on digital marketing efforts.

9. Consistently Publishing Content That Answers Commonly Asked Questions 

Consistently publishing content that addresses commonly asked questions is a highly effective marketing strategy for winning more business.

By proactively answering potential customers' queries and concerns, you position your company as a knowledgeable and trustworthy authority. 

This not only instills confidence but also fosters a sense of reliability. When individuals search for solutions online and find informative content on your website or social media channels, they are more likely to engage with your services.

This content-driven approach enhances your website's visibility. By incorporating relevant keywords and phrases into your content, you improve your rankings in search engine results, making it easier for potential clients to find you when actively seeking expertise.

By consistently addressing common questions and concerns, you demonstrate a commitment to customer satisfaction and education, building strong relationships that can lead to referrals.

This approach helps attract new customers and fosters loyalty and trust, ultimately translating into more projects and business growth.

Related: 97 Topics Ideas for Engaging Blog Content

10. Social Advertising (Facebook, Instagram, LinkedIn)

Social advertising on platforms like Facebook, Instagram, and LinkedIn is a formidable tool for marketing to secure new business due to its unparalleled reach and targeting capabilities.

These platforms provide access to a vast and diverse audience, allowing companies to pinpoint their ideal customers precisely based on demographics, interests, and online behavior. 

Additionally, social media's visual nature lends itself perfectly to showcasing projects and expertise through engaging images and videos, effectively conveying the quality of your work.

The interactive nature of social media also fosters direct engagement with potential clients, enabling you to build trust, address inquiries, and provide timely responses. 

The ability to analyze ad performance and refine campaigns ensures that your marketing budget is optimized for the best results.

Social advertising offers companies a powerful platform to reach a targeted audience and engage with potential clients, making it a potent source for winning new business and expanding your customer base.

11. Google Ads - Pay-Per-Click

For several reasons, Google Ads, mainly through pay-per-click (PPC) campaigns, is an invaluable source for securing new business.

First and foremost, it places your business prominently at the top of relevant search engine results, ensuring high visibility when potential customers actively seek services. 

This prime positioning increases the likelihood of clicks and inquiries from motivated leads.

Google Ads offers precise targeting options, allowing you to tailor your ads to specific keywords, geographic locations, and audience demographics. This ensures your budget is spent efficiently on attracting the most relevant prospects. 

The ability to track and measure the performance of your PPC campaigns in real time enables you to refine strategies and allocate resources where they are most effective.

Google Ads' immediacy, targeting capabilities, and measurable results make it an exceptional source for marketing, driving new business opportunities and growth.

12. TV Advertising

TV advertising can be a valuable source for winning new business, primarily due to its extensive reach and persuasive visual format. Television lets you introduce your company to a broad and diverse audience, building brand recognition and credibility.

With compelling visuals and storytelling, TV ads can effectively showcase your services and expertise and instill trust in potential customers.

Additionally, TV advertising allows you to target specific geographic areas or demographics within your service region, making it particularly advantageous for local marketing efforts.

While it may require a significant investment, a well-executed TV campaign can create a lasting impact, generate inquiries, and ultimately lead to new projects and business growth.

13. Creative Advertising 

Creative advertising is an exceptional marketing tool for winning new business because it can capture attention, leave a lasting impression, and inspire action.

In a competitive industry, standing out is crucial, and creative advertising allows your company to do just that.

By crafting compelling and visually engaging advertisements, you can convey the unique selling points of your services, showcase your past projects, and highlight your expertise. 

Creative advertising also enables you to tap into potential customers' emotions and aspirations, making them more likely to connect with your brand on a personal level. 

Creative advertising can resonate with your target audience, drive inquiries, and win new business by setting your company apart through eye-catching visuals, memorable slogans, or heartwarming stories.

14. Mailers  

Many businesses effectively use mailers such as postcards and flyers with exclusive discounts. These physical marketing materials stand out in the digital age, grabbing the attention of potential customers in their mailboxes. 

Offering discounts or special promotions on services incentivizes recipients to consider your company over competitors, as it provides a clear and immediate value proposition.

Mailers can be targeted to specific neighborhoods or demographics, ensuring that your message reaches a relevant audience likely needing services. 

Combining the tactile appeal of mailers with attractive discounts creates a compelling call to action that encourages leads to take the next step. This will ultimately increase the likelihood of winning new business and growing your company's client base.

15. Referrals

Referrals are invaluable for winning new business because they have a built-in trust factor. When satisfied customers refer your services to their friends, family, or colleagues, they vouch for the quality and reliability of your work.

This endorsement carries significant weight, as potential clients will likely trust recommendations from people they know. 

Referrals often lead to high-quality leads genuinely interested in your services, reducing the need for extensive persuasion or marketing efforts. 

You can organically generate a stream of referrals by consistently delivering exceptional service and fostering positive relationships with your existing clients.

This provides a cost-effective and highly successful way to win new business and promote long-term growth in competitive industries.

It's also worth considering the potential of offering discounts to customers who refer someone to your services.

16. Pictures & Videos (Before and After)

Visual representations of your work serve as compelling testimonials to your expertise and the quality of your services.

When potential customers can witness the dramatic transformation of service before and after, it instills confidence and trust. It showcases your skills and demonstrates your commitment to delivering tangible results. 

These visuals give potential clients an apparent reference, making it easier to envision the possible improvements to their homes or properties.

By presenting these tangible proof points, you create a persuasive narrative that can attract leads, showcase your work, and ultimately lead to winning new projects.

17. Promote Based on Season and Weather Events 

Weather-driven marketing presents a unique opportunity for businesses to connect with consumers personally and drive sales effectively. By aligning promotional efforts with weather forecasts, brands can anticipate and meet consumer needs in real-time.

For example, a clothing retailer can promote rain gear ahead of anticipated storms or highlight beachwear during sunny spells, leveraging weather data to stay ahead of trends and consumer demands.

The beauty of weather-based marketing lies in its ability to create relevance and urgency.

Timely advertisements that acknowledge and adapt to prevailing weather conditions demonstrate brand understanding and empathy, fostering more substantial connections with the audience.

Through a multi-channel approach encompassing social media, email campaigns, targeted online ads, and in-store promotions, brands can maximize their reach and impact, driving online and offline traffic.

Integrating weather into marketing strategies enables businesses to be proactive, capitalize on consumer behavior, and cultivate lasting relationships with their audience, making it a powerful tool for success in today's dynamic marketplace.

This approach addresses immediate needs and positions your business as a trusted resource for proactive services. It makes it more likely to win new business as customers seek timely solutions tailored to their specific circumstances.

18. Co-market with Other Home Service Businesses

Co-marketing, the strategic collaboration between complementary businesses, presents many opportunities for brands seeking to expand their reach and drive mutual growth.

By joining forces with other service businesses, companies can tap into each other's customer bases, leverage shared resources, and amplify their marketing efforts to achieve greater success.

One key benefit of co-marketing is the ability to access new audiences. Partnering with businesses that serve a similar target market but offer complementary products or services allows brands to introduce themselves to a broader customer base.

For example, a fitness studio may join a health food cafe to offer joint promotions, attracting health-conscious consumers interested in exercise and nutritious eating.

This cross-pollination of audiences increases brand exposure and enhances credibility by association with trusted partners.

This collaborative approach expands your reach and provides added value to customers by offering comprehensive solutions for their improvement needs.

It fosters a sense of trust, as recommendations from trusted service providers carry significant weight. Moreover, it can lead to cost-effective marketing efforts as you share promotional expenses. 

Co-marketing strengthens your position in the local market and positions your business as a reliable and well-connected resource, ultimately increasing your chances of winning new business through referrals and cross-promotions.

19. Google Reviews

Google Reviews serve as authentic and readily accessible testimonials from satisfied customers. 

Positive reviews showcase your company's reliability, professionalism, and quality of services. These reviews not only build trust but also influence potential clients' decision-making process, as they often rely on the experiences of others when choosing a service provider. 

A high rating and a collection of positive reviews can set your business apart from competitors in online search results, making it more likely to attract inquiries and win new projects.

Actively encouraging and responding to reviews demonstrates your commitment to customer satisfaction, enhancing your online reputation and credibility. 

Where online research is a fundamental step in choosing a business to provide a service, Google Reviews provides an invaluable platform to showcase your excellence and win new business.

You can even showcase reviews on your website, like the example below:

20. Make Content Geared Towards What Your Customers Are Searching For 

Tailoring your content to match what your customers are actively searching for through question-and-answer-style keywords is an exceptional way to win new business.

This strategy directly addresses potential customers' questions and concerns, demonstrating your company's expertise and commitment to customer satisfaction. 

Providing informative and relevant content that answers their questions establishes trust and positions yourself as a go-to resource in an industry.

This approach aligns with how people search online for solutions, making it more likely for your content to appear in search results, attract organic traffic, and engage potential customers at the right moment when they're actively seeking services. Having an FAQ page on your website is a great way to do this.

In essence, it's a customer-centric strategy that captures leads and nurtures them into satisfied clients, ultimately driving the success of your business.

21. Market Yourself as Totally Different Than Competitors 

Setting your business apart by marketing yourself entirely distinct from competitors is a highly effective approach to winning new business. In a crowded marketplace, emphasizing your unique selling propositions and what makes you different captures attention and helps potential customers see the advantages of choosing your services. 

Whether highlighting innovative materials, eco-friendly practices, or exceptional customer service, this differentiation strategy creates a memorable and compelling brand identity.

It attracts clients who align with your specific offerings and allows you to command premium pricing for your unique value proposition. 

Having transparent and honest content on your company's website can be a standout strategy in the highly competitive market.

It involves going beyond the basics of showcasing your services and portfolio; it's about addressing questions and concerns that many other companies might overlook. 

One way to do this is by openly discussing pricing. Projects can vary significantly in cost, and potential customers often want to understand what factors influence pricing.

By providing detailed information about your pricing structure and the variables that affect it, you demonstrate transparency and build trust with your audience. 

Addressing common problems and their solutions is another way to distinguish your content. Many consumers face issues and may search online for guidance.

By offering educational resources and insights into familiar problems, you position your company as an authority in the field. This helps potential clients solve their issues and establishes your credibility and expertise, making them more likely to choose your services.

By clearly defining your distinctiveness, you can carve out a niche, foster brand loyalty, and ultimately win new business by appealing to customers seeking precisely what you uniquely provide in an industry.

22. Create Engaging YouTube Videos to Answer Commonly Asked Questions Homeowners Have 

If you lack a YouTube channel, potential customers may overlook you, as some prefer visual content over text. 

A YouTube channel offers a dynamic platform to engage your audience in ways that can't match text-based content. You can take this opportunity to address fundamental questions and concerns that your audience may have, mirroring the informative content found in your blog articles.

By doing so, you provide comprehensive answers and solutions, catering to various learning preferences.

Your YouTube channel can be a window into your company's world. You can showcase their dedication and professionalism by sharing behind-the-scenes glimpses of your team's hard work and commitment to excellence. 

This humanizes your brand and helps potential customers connect with the people behind the services they are considering.

Final Thoughts

The marketing world is evolving, and these innovative ideas are the keys to winning new business in today's competitive landscape. 

You can set your company apart by embracing digital platforms, optimizing your online presence, harnessing the power of visuals and video content, and engaging with your local community. 

Remember, it's about showcasing your services, building trust, providing value, and making meaningful connections with your prospects.

Whether you're venturing into Google Reviews, utilizing a YouTube channel, or simply sharing compelling before-and-after photos, these strategies can drive your business to new heights. 

With a dynamic and customer-centric marketing approach, you'll attract new customers and solidify your reputation as a trusted and reliable expert in your community. 

The opportunities are boundless, and by implementing these marketing ideas, your business is poised for success in today's market.